2015 Interactive Annual
Social, mobile and tablet app submissions continue to grow in our Interactive Competition, but websites and microsites surprisingly dominated this year’s 39 winning entries after several years in decline.
“For the last five years, we’ve been telling clients and creative teams not to make microsites; no one was visiting them,” said juror Winston Binch. “But HTML5 and open web technologies like WebGL have changed that. The microsite is back. With it, we’re seeing great examples of emotionally driven and socially connected interactive storytelling that works across devices.”
“Overall, I had an appreciation for storytelling elevated by rich, interactive experiences,” juror Ginny Golden said. “We’re not as limited on bandwidth as we used to be, so creators are realizing the full potential of the medium. Not only is the craft exceptional, but the performance holds true to the vision.”
"There was a lot of great sound design this year, and it reminded me how much music and sound can positively add to an interactive experience."
— Winston Binch