2015 Design Annual
This year, design entries were up 12 percent over last year’s competition—there were 4,083. Although the addition of a student category accounted for three-fourths of the increase, we were surprised by the uptick in submissions to the brochure and company literature categories, which had been in steady decline for several years. We also saw more entries in business papers (another surprise), posters, packaging and public service work.
“I appreciated having the opportunity to review a great amount of work across a wide variety of categories,” juror Kelly Bjork says. “It was fascinating to see design trends surface. I enjoyed the privileged perspective.”
Speaking of trends: “It’s exciting to see designers push toward the extremes of any given look,” juror Jay Fletcher says. “Minimal design is becoming even more simplistic, and ornate design is becoming even more intricate.”
"More and more designers are crafting truly beautiful work, but the work that stood out in any given category was different or smart or—in the best cases—both."
— Jay Fletcher