2014 Design Annual
The 3,632 entries to this year’s design competition reflect the continued reduction in submissions for traditional print categories such as brochures, catalogs and business papers. What increased was the number of integrated branding programs, motion-based entries and international participation.
Despite the increase in screen-based media, juror Fritz Klaetke still found innovation in the print-based entries. “I loved seeing paper—yes, plain, old-school paper—used in new ways,” he said. “The use of hand-drawn or illustrated design also stood out for me.”
Juror Eric Thoelke was gratified by the large body of international work selected. “We used to see a real richness in American regional flavor. But with design-curation sites, social media and blogs enabling design solutions to be seen by more people faster, regional quirks don’t get the necessary time to evolve,” he said. “I think one of the reasons there is so much international work in this year’s Annual is that we are finding that regionalism on an international basis. It makes me very happy that a large global community of designers is finding such idiosyncratic ways to express solutions to similar problems. The ideas are not all the same out there. Yet.”
"A broad range of projects exhibited an equally wide variety of design solutions. Winning entries were engaging, enlightening, meaningful and nicely crafted."
— Jo Davison