2015 Advertising Annual
I’m happy to report a 6.8 percent increase in entries to this year’s Advertising Competition—4,029 entries, from 37 countries, were submitted. The addition of a student category is responsible for the majority of this increase, but we also saw more integrated campaigns, digital advertising, non-traditional advertising and, surprisingly, radio commercials. Not surprising was the continued drop in print advertising and television commercials. These trends are reflected in the selected entries as well, with the largest percentage increase appearing in the number of digital and non-traditional advertising winners.
“The work entered into CA still ranks among the best of the best,” says juror Linda Carte. “As the print category shrinks, others have stepped right in. No matter the format, the best concepts still outrank technique, technology or execution.”
“I thought the entries represented the current state of advertising,” juror Wade Devers says. “Craft—which always sounds like an old-fashioned notion—stood out when present because it now tends to take a backseat to ‘big ideas.’”
"I thought a lot of the work was great. For me, online content really stood out. There was a
lot of film that was very smart, insightful and funny."
— Pam Mufson