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Zheng Guogu
An Artist for the New China

by Betti-Sue Hertz

While preparing the exhibition Past in Reverse: Contemporary Art of East Asia for the San Diego Museum of Art from 2001 to 2004, I had the opportunity to visit Zheng Guogu, an artist who is much revered in China and not very well known outside of the country. As a conceptual artist with no allegiance to a particular medium or style, this artist follows his instinct, moving from photography to architecture to calligraphy, which makes him hard to codify. Zheng Guogu is one among a growing number of Postmodern artists who have been reacting to the rapid shifts taking place in China over the past ten years by giving artistic shape to the phases of social and economic transformation. What distinguishes him is his commitment to the local culture of his hometown and his role in directing attention to it, while engaging with trends in global contemporary art. The international art world has fallen in love with contemporary Chinese art, and somehow Zheng Guogu, although often included in group exhibitions in Asia and Europe, has not been singled out often enough. He juggles fact with fiction or myth, while controlling the entry points to his community for visitors from the art world, who make the trek to visit him in the small town where he lives and works. I went to visit Zheng Guogu in the fall of 2003 on my second research trip to China. Luckily, Lydia Thompson, a colleague from San Diego, who has a Ph.D. in Chinese art history accompanied me, and since she speaks Mandarin, was pressed into the role of translator. Zheng Guogu came to pick us up from Guangzhou, China’s largest city in the south, and brought us to his hometown of Yangjiang, two hours drive away.

Zheng Guogu was born in 1970 in Yangjiang, towards the southwest part of Guangdong province. Known for its knife and scissor factories, it is situated on the edge of the China South Sea. Yangjiang became a town in 1988 when farmers and others from the outlying rural areas were encouraged to move there to participate in a new economic enterprise zone. Zheng Guogu comes from an artistic family. His father is a traditional instrument maker and a singer, who has at times worked for the Hong Kong Opera, a five hour drive east from Yangjiang.

During the years that Zheng Guogu was growing up, things were already changing in China as the Maoist period receded into the past and the country opened up to the rest of the world. He and his generation had access to the West and Hong Kong through television, pirated CVDs of Hollywood films and computer games. So although he was physically isolated, he was accessing the West, albeit virtually, at a young enough age so as to take these new experiences and freedoms for granted. He attended the Guangdong Academy of Art in Guangzhou, China’s third culture capital, with a focus on printmaking. While a student there, he was introduced to a slightly older group of artists that formed the Big Tail Elephant Group (Lin Yilin, Chen Shaoxiong, Xu Tan and Liang Juhui) in 1991, and they encouraged the younger artist to experiment with performance and conceptual art.

In China before the mid-1990s, photography wasn’t considered fine art, and was identified with photojournalism and other documentary forms. This may be one reason why, as one of the first artists there to work in conceptual photography, Zheng Guogu made works that looked like documentary photographs. Maybe, within the Chinese context, they would not have been of interest at all if they were collaged images or abstract forms, or in some other format with no resonance for local viewers. He first attracted attention in 1994 with his early series taken with a basic consumer camera titled My Teacher, and his subsequent series from 1995, Ideal Bride. These works, which appear to be of authentic events but are actually fictional, are a purposeful false expression of a probable reality. From 1995 to 1998 he produced a series of docu-drama photographs in which his younger brother and his friends acted out scenes of the reckless lives of youth gangs. The artist had been concerned about his brother who wasn’t doing much of anything, so he created a project where the younger generation could play a part, and explore questions of identity. In 2002 Zheng Guogu stopped making conceptual photography, after having completed a series of panels titled Ten Thousand Customers, each comprised of one hundred thumbnail-sized images of various random commodities and media images. The series included all kinds of items from tanks and motorcycles, to Barbie dolls and plastic animals. This archiving of consumer goods and commercial imagery became an exhaustive process of accumulation, and paralleled China’s ascent to the position of factory for the world. Hertz
Betti-Sue Hertz is curator of contemporary art at the San Diego Museum of Art since 2000. Recent exhibitions include Past in Reverse: Contemporary Art of East Asia (2004) and Axis Mexico: Common Objects and Cosmopolitan Actions (2002). Before relocating to San Diego, Hertz was a curator and arts activist in New York for over fifteen years.