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Great Blogs Outside This Field
by David C. Baker

As you know and probably follow, there are many great blogs within the design and advertising industry. I wanted to write an article, though, that concentrates on some interesting blogs to read outside of this industry. My goal is simple: to turn up one or two things outside the field that will expand your horizons. Of the millions of blogs, the majority are full of nonsense, copied/pasted text that someone else wrote, and content mill splatter that’s designed not for the reader but to monetize the search traffic it attracts.

None of that is in here. These are thoughtful, provocative, humorous blogs that are authentic, have a point of view and stretch your mind. If this were an assignment, the final lists would all be different. Here are my suggestions as a place to begin:

A Pseudonymous Investment Banker, The Epicurean Dealmaker

An anonymous insider of the investment-banking world tells it like it is. Many entries reveal the inside stories and related political considerations while others are intellectual in nature and tend to provoke much thought, like this recent one titled “Sovereign Triviality.” He starts by quoting from Frank Herbert’s The Mentat Handbook:

“Above all else, the mentat must be a generalist, not a specialist. It is wise to have decisions of great moment monitored by generalists. Experts and specialists lead you quickly into chaos. They are a source of useless nit-picking, the ferocious quibble over a comma. The mentat-generalist, on the other hand, should bring to decision-making a healthy common sense. He must not cut himself off from the broad sweep of what is happening in his universe.”

Using that quote to set the agenda, he argues that most proponents of liberal arts education “miss the three most important reasons I believe broadly available liberal arts education will remain critical to our society and policy for the indefinite future....As the body of scientific and technical knowledge swells exponentially, scientists and engineers by definition simply must become narrowly-focused specialists. You cannot be effective as a scientist or engineer nowadays if your knowledge spans too broad a field. Our collective scientific knowledge is simply too deep....Who will aggregate and balance the competing viewpoints, suggestions and research programs of all these specialists in highly complex microdomains? Who else but someone who has been rigorously educated in the general discipline of how to think, of how to evaluate competing claims and conflicting evidence under conditions of extreme uncertainty?”

The second point he makes is that fixing large global issues like climate change, poverty (and even global financial regulation, which affect him directly) requires the skills of someone who is a renaissance person. According to him, they must involve philosophy, ideology, justice, the proper form of society and even culture.

Frankly, this is the problem I see in attacking these issues largely from a design perspective. It’s quite easy to tell the rest of the world what to do from the ease of our expansive homes, overflowing plates and access to healthcare. The problem is more complicated.

This blog makes the point that we must be well-educated and well-read so that we are sufficiently specialized to know what the hell we’re talking about, but sufficiently generalized to be able to see things in context and make them meaningful.

Jay Baer, Convince & Convert
Baer is one of the few professional bloggers worth reading. He is transparent about any conflicts of interest that might impact his writing, and he churns out terrific ideas every day, about social media and client experience.

Recently he wrote about the “Six Stages of Exposing Yourself with Content Marketing.” He says, “In just ten years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where ‘content marketing’ and ‘corporate storytelling’ are garnering serious budgetary resources. But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company?”

I believe it is, of course. As I state on my website: “Our fees are ridiculously high enough that you as a prospective client have the right to know how and what we think. Do anything you’d like with these free resources. Our role, should we work together, is to apply them to your unique situation.”

Leo Babauta, Zen Habits
Babauta has a huge following and freely shares ideas along with other known authors. A blog post he wrote recently on “The Zen of Doing” is a reminder that the world around us is so chaos-ridden that some zen is needed for balance and sanity:

“We’re buffeted wildly by whatever e-mails, conversations, news, events, demands, that are going on around us. Our minds become a constant deluge of thoughts dwelling in the past, worries of the future, distractions pulling us in every direction.

“But all of that melts away when we focus on just doing. It doesn’t matter what the doing is: sitting, walking, writing, reading, eating, washing, talking, snuggling, playing. By focusing on the doing, we drop our worries and anxieties, jealousies and anger, grieving and distraction.

“There is something profound in that simplicity. Something ultimately heart-rendingly breathtakingly gorgeous.”

That’s just a small excerpt, but an example of how Babauta’s writing resonates deeply with anyone in close touch with humanity.
http://image.commarts.com/Images1/4/8/3/38482_54_0_MTYyNTQ2OTg1NzUxMTg1NTg.jpgDavid C. Baker
David C. Baker (david@recourses.com), author of Managing (Right) for the First Time, is a leading management consultant for the creative services field. Through ReCourses, Inc., he has guided hundreds of firms through management issues, difficult transitions and growth.