BusinessThe Communications Design Businessby RitaSue SiegelRitaSue Siegel discusses the strategic coupling of advertising and graphic design that's shaping complex brand experiences across mediums and ... more
BusinessBringing More Process to Creativityby David C. BakerEvery so often I'll write an article that seems on track, but that requires an unusual degree of humility. This is one of those ... more
BusinessGoing Globalby Maria PiscopoThe global marketplace used to be reserved for large corporations, however, that’s no longer true. Small- and medium-size businesses can create a competitive edge ... more
BusinessNavigating an Economic Downturnby David C. BakerWe just completed a survey that went to thousands of principals in the creative services industry. While a comforting 37 percent of firms expect ... more
BusinessOrphan Works Bills Introducedby Tad CrawfordBills have been introduced in the United States House of Representatives and Senate to address the status of so-called “orphan” works. The bills ... more
BusinessROIby RitaSue SiegelDon't Be Afraid to Talk About It Design provides a compound return on investment. By linking the financial impact of the design function to results in your organization, ... more
BusinessIt's a Matter of Rightsby Maria PiscopoCurrent federal law states that the right to copy, distribute or reuse your own tangible and original work is presumed to belong to you; for clients to ... more
BusinessValuing Lost Photographsby Leonard D. DuBoffWorld-renowned photographer Arthur Grace began his photojournalism career in the 1970s working for numerous prominent publications, including United ... more
BusinessAdding Licensing Sales to Your Businessby Maria PiscopoBased on a business need to diversify your income base, this may be a good time to look into licensing your work. Many manufacturers with ... more
BusinessInside Storyby RitaSue SiegelSome designers working “inside” feel abused. The fun work is assigned externally and they don’t feel appreciated. The people they work with have unrealistic ... more
BusinessMoving Northwest, The Business of Brand Designby David Miller “Go West, young man, and grow up with the country.”—John B.L. Soule In 1851, Indiana newspaper writer John Soule’s advice ... more
BusinessYou Can Try, But You Can’t Always Get What You Wantby RitaSue SiegelMost designers I meet want to make a lot of money. (They also want to do great work.) When I was a student at Pratt, my ... more
BusinessTrust in Experienceby RitaSue SiegelOver the past few years, advertising pundits have been warning clients and colleagues that consumers tune-out ads and don’t believe what advertisers are ... more
BusinessGetting to Yesby RitaSue SiegelI received some great feedback after giving a seminar about interviewing with two colleagues at the Industrial Designers Society of America national conference ... more
BusinessThe Bright Forecast for Brand Designby David MillerFor more than fifteen years, surfing the northern Oregon coast has become my transparently selfish escape from the grind of big city traffic, ... more