Emerging Media
iPad: iLaunch, therefore iAm
by Sam McMillan

For two decades, computer manufacturers have been trying to create a tablet computer accepted by the masses. The result: a string of expensive ... more

Typography
Keepin' It Casual
by Ken Barber

A rediscovered appreciation for the power of dynamic script lettering has appeared in the freehand lettering and typeface design of recent years.

Advertising
I Have Met the Client and He Is Me
by Ernie Schenck

At some point, you think, wait a second, if I can put all this time and energy into building a client's brand, why can‘t I be the client?

Design Culture
The Talented Audience
by Wendy Richmond

The word “audience” implies a passive, inactive body. Its antonym is “participant.” But a talented audience is always participating. Even when it is ... more

Creativity
Rethinking Those Proud Titles
by Natalia Ilyin

The value of recognized individual creative vision is fading in a design world that is increasingly more about the juxtaposition and ... more

Design Issues
Thinking in Systems, Design and Otherwise
by DK Holland

Many graphic designers refer to themselves as “problem solvers.” And yet they may have the same deficit as corporations: They lack a ... more

Typography
Five Young Typeface Designers and Their Former Careers
by Allan Haley

A designer doesn’t necessarily need to start out as a typeface designer—to become one. A number of exceptional type ... more

Business
Transition Options for Principals
by David C. Baker

Studio principals need more than a “job”; they need an investment that pays off. Every month they spend working for themselves could represent ... more

Advertising
Avatars Wanted
by Ernie Schenck

The key to integration is being able to move seamlessly between here and there, this side and that side, to be able to speak in the language of concept and ... more

Design Issues
Thinking in Systems: Design and Otherwise
by DK Holland

Implementing systems thinking (the process of understanding how things influence one another within a whole) may be the answer to ... more

Design Culture
In Response to "Just Do It."
by Wendy Richmond

There is a mountain of data on the most effective ways to market a product or look for a job, but it’s essential to identify, pay attention ... more

Emerging Media
Web 3-D
by Joe Shepter

It’s tough to make predictions about where Web 3-D is going. The safe answer is “forward.” But given its tortured history, it's fair to doubt that rich 3-D will make ... more

Typography
It's not how we teach typography, it's how we learn typography
by Dr. Shelley Gruendler

The limited typographic offerings of design and trade schools continue to do a disservice to their ... more

Business
Pricing and Negotiating
by Maria Piscopo

Anyone who feels as if they're losing ground while negotiating with clients, then it's time to try something else. In many ways, creatives have to ... more

Advertising
"Nessun Dorma" or "People Get Ready"?
by Ernie Schenck

Is the purpose of what we do to validate the patterns of the past? Is that why we’re here? No. We are art directors and copywriters and ... more