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2009 Design Annual
CATEGORY:
 :: (ri)1
(ri)1
Featured in:
2009 Design Annual
"When challenged to define the brand for the world's first ultra-premium rye whiskey, we hit the books and went straight to the dictionary where we found our inspiration for the phonetically named (ri)1 (pronounced Rye One). Infused with a delicate mix of attitude, intellect and intrigue, its design reflects the brand's unapologetic position as the defining drink for an entirely new category of cocktail culture."
Kevin Price
, designer
Hoon Baik
, design director
Scott Boswell
, creative director
Jay Davis
, writer
Doe-Anderson
, ad agency
Beam Global
, client

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