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2009 Design Annual
CATEGORY:
 :: Kinokuniya "Wisdom", "Enlightment", "Knowledge"
Kinokuniya "Wisdom", "Enlightment", "Knowledge"
Featured in:
2009 Design Annual
"Challenge: Position Kinokuniya as more than just a book shop. It is a disseminator of knowledge, wisdom and enlightenment. Solution: A poster campaign that subtly expresses the Japanese tradition of seeking insight while contemplating Zen icons like rock gardens. Each poster has one word cryptically 'typographed' into layout of books. Results: The highest compliment came from a Japanese gentleman who saw the posters and said, 'Very sophisticated … elevated books among Zen icons of enlightenment.'" 48 x 26 1/2, 4-color, offset.
Zaidi Awang
/
Zarak Mohamed
, art director/designer/typographer
Yasmin Ahmad, creative director
Yasmin Ahmad/
Zaidi Awang
, writers
Steve Koh
, photographer
Leo Burnett Kuala Lumpur (Kuala Lumpur, Malaysia)
, ad agency
Wong Ee Ling
, Kinokuniya, client

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