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2009 Design Annual
 :: Thom Yorke Story
Thom Yorke Story
Featured in:
2009 Design Annual
"The GRAMMYS wanted to reestablish themselves as music's most prestigious award show. We wanted to do something worthy of that distinction—and maybe get a few autographs along the way. After countless hours spent thinking, building, rendering and (sometimes) pleading, everyone got what they wanted." These were used four ways: TV spots, interstitials at the GRAMMY show, on the GRAMMY Web site, and on large outdoor LED screens at the Nokia Theater.
Steve Yee, art director
Eric Arnold, writer
Patrick Condo/Bob Rayburn, creative directors
Rob Schwartz, chief creative officer
Michal Finegold/James Isaaks/Orges Kokoshari/Ish Nazmi, animators
Ly Ngo, director
Bridgette Spalding, producer
Mara Milicevic, agency producer
Dan Sormani, executive producer
Lifelong Friendship Society, production company
TBWA\Chiat\Day, ad agency
The Recording Academy, client

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