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2009 Design Annual
 :: 360 Identity
360 Identity
Featured in:
2009 Design Annual
"When two distinct architecture firms with existing equity (CDFM2 & Heinlein Schrock Stearns) merge, the new company needs new everything. The catch? Only the principals knew of the merger and it needed to be kept confidential until it was officially released. Our solution was to conduct secret naming and brand strategy meetings at Design Ranch. The challenge was to find common ground among the eight partners—thus, 360 Architecture was born."
Ingred Sidie/Michelle Sonderegger, art directors
Tad Carpenter, designer
Design Ranch, design firm
360 Architecture
, client

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