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2009 Advertising Annual
CATEGORY:
 :: Smart
Smart
Featured in:
2009 Advertising Annual
"The circular loading symbol on YouTube was changed into a Smart Fortwo driving circle—demonstrating the smallest turning radius. Starting from bird's-eye view, the camera drops to show the Smart Fortwo from the side as it stops. The animation ends with the message: smallest turning radius. This new animation was used as an intro for a whole lot of YouTube clips from Smart."
Chris Vulpi
, Locomotion, production manager
Fabian Biehne
/
Felipe Franco
/
Daniel Klose
/
Carsten Koscheny
, art directors
Ton Hollander, creative director
Sebastian Hardieck, executive creative director
Toygar Bazarkaya, chief creative officer
Ingo Zacher
, interactive creative director
Markus Gammert
, Mercedes-Benz Vertriebsorganisation Deutschland/Michaela Hünlein/Sebastian Schlosser/
Thanh Vu Tran
, project managers
Dirk Spakowski/
Ricardo Thievent
, Daimler AG Mercedes-Benz Vertriebsorganisation Deutschland, project directors
Rene Blumberg
, producer
Locomotion, production company
BBDO Germany, ad agency
Daimler AG Mercedes-Benz Vertriebsorganisation Deutschland
, client

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