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2010 Photography Annual
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Featured in:
2010 Photography Annual
"The photographs show that Dr. Oetker's Pizza Ristorante is just like a piece of Italy, only frozen. We cast well-known and loved stereotypes of Italians, froze them using a combination of theatrical make-up and digital post-production and shot them in classic poses with an ice-cold background. Using a different headline for each motive (Defrost a cheesy Italian, Defrost a beefy Italian, Defrost a spicy Italian), the series of ads was used in a print and outdoor campaign in Germany."
Matt Barnes, photographer
Jake Shaw, art director
Florian Birkner, writer
Carsten Bolk, creative director
Toygar Bazarkaya, chief creative officer
Eva a Wengen, art buyer
BBDO Düsseldorf, ad agency
Hans-Wilhelm Beckmann
, Dr. August Oetker Nahrungsmittel KG, client

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