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2010 Design Annual
CATEGORY:
 :: GAP Sprize
GAP Sprize
Featured in:
2010 Design Annual
"In Vancouver, GAP was testing a revolutionary new loyalty program, Sprize, that gave customers automatic rebates if anything they purchased, happened to go on sale at a later date. To get the word out in a big way, the flagship Robson Street store was turned upside down. Overnight, mannequins, display tables and signage were flipped and mirrors that reflected upside down images were installed."
Bart Batchelor/Rob Sweetman, art directors
Bryan Collins/Rob Sweetman, creative directors
Bryan Collins, writer
April Haffenden/
Wendy Moriarty
, producers
Cossette West, ad agency
Gap, client

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