"Love2Bake founder, Julia Barclay, wanted to bake but never had the right ingredients. These products contain exactly what's needed to bake the perfect cake at home with as little hassle as possible. Inspired by the honesty and simplicity of Julia's story, the design is 'unrefined and blissfully simple' just like the two ingredients and the numbers in the heart-shaped logo. The colors represent the flavors launched so far: cherry and orange."