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2010 Design Annual
CATEGORY:
 :: Social Energy Exhibit
Social Energy Exhibit
Featured in:
2010 Design Annual
"For a traveling exhibition titled Social Energy: Contemporary
Communication Design from the Netherlands to be presented in a gallery in Shenshen, China, our task was to promote both the gallery and the event. Since the gallery's outer wall is hexagonal, we created a unique typeface, based on the hexagonal shape of molecular structures, to represent not only the 'social energy' of design but the structure of the gallery. The shape was integrated throughout the exhibit, and on the gallery's exterior walls, with light lamps and the typeface was used on all signage and posters."
Hei Yiyang, art director/creative director
Liu Fuyu
/Zhao Meng/Huang Muqiu/
Wang Xiaomeng
/Hei Yiyang/Liu Zhao, designers
Wang Xiaomeng
/Hei Yiyang/Liu Zhao, typographers
SenseTeam, design firm
OCT Art & Design Gallery
, client

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