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2010 Design Annual
 :: SOUR 'Hibi No Neiro' (Tone of everyday) Music Video
SOUR 'Hibi No Neiro' (Tone of everyday) Music Video
Featured in:
2010 Design Annual
"Hibi No Neiro (Tone of Everyday) 3:53
"This music video, filmed entirely via webcams, not only captured the theme of the song, it also overcame the $0 production budget. The 80 plus cast members were sourced from the band's international fan base via social networking platforms and blog posts. Each animation sequence relies on the precise choreography and direction of up to 64 cast members at a time."
Hal & Masashi & Magico & Masayoshi
, design
, music
Masashi Kawamura
Hal Kirkland
/Magico Nakamura/Masayoshi Nakamura, directors
Neutral Nine Records
Zealot Co., Ltd
, clients

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