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2010 Design Annual
CATEGORY:
 :: Rose & Crown
Rose & Crown
Featured in:
2010 Design Annual
"Rose & Crown is an authentic British pub but is not a hardcore, Brits-only establishment like many British pubs in town. R&C's core customers are American students and workers who stop in for lunch and happy hour. Understandably, they wanted a more inclusive brand. We developed this poster campaign that combined elements of England and America to promote a unique, and welcoming, local pub experience. It worked. Business increased by 300 percent." 22 x 30, 4-color, offset.
Mike Wegener, art director
Jason Hackett
/Mike Wegener, creative directors
Jason Hackett
, writer
Danny Stoeller
, strategist
HAPI
, ad agency
Rose & Crown
, client

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