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2010 Advertising Annual
 :: Levi's
Featured in:
2010 Advertising Annual

"Levi's 501 owners love the process of breaking in their jeans. So we wanted to reflect this individual process online, where the youth target spend so many hours of their day. Wallpaper was created which could let users, through every mouse movement across their desktops, gradually break in their wallpaper jeans. Over time, no two desktops broke in exactly the same."
Jimmy Wang
, art director
Wenjun Li
/Doug Schiff/
Oliver Tang
, writers
Yanyan Yang
, creative director
Doug Schiff, executive creative director
Ryan Liu
, producer
Ogilvy & Mather Beijing, ad agency
Carissa Xin
, Levi's 501 China, client

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