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2010 Advertising Annual
 :: Heineken/Dos Equis - Cinco de Mayo
Heineken/Dos Equis - Cinco de Mayo
Featured in:
2010 Advertising Annual
"Cinco de Mayo" :60
Anncr.: The aztec calendar has his Cinco de Mayo party chiseled in. The front of his house looks like it was built by the Mayans because it was. The contents of his tacos refuse to fall from the shell. He can open a piñata with a wink and a smile. If you were to see him walking a chihuahua, it would still look masculine. Several saints share his likeness. Or vice versa depending on who you ask. Dicing onions doesn't make him cry—it only makes him stronger. He has never filled up on chips. He is the most interesting man in the world.
The Most Interesting Man in the World: I don't always drink beer, but when I do, I prefer Dos Equis.
Anncr.: Enjoy Dos Equis Responsibly. Imported by Cervezas Mexicanas. White Plains, New York.
The Most Interesting Man in the World: Stay thirsty my friends.
Robert Cuff/
Cam Miller
/Jason Sweeten, writers
Andy Currie/Kevin Jordan, associate creative directors
David Weinstock, creative director
Conway Williamson, chief creative officer
Berwyn Audio, editorial company
Eric Thompson, sound engineer
Melissa Petryszyn, agency producer
Euro RSCG New York, ad agency
Heineken USA, Dos Equis, client