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2010 Advertising Annual
CATEGORY:
 :: Best Buy
Best Buy
Featured in:
2010 Advertising Annual
"Best Buy has always been the undisputed tech expert. But their key asset, the knowledge of the Blue Shirts and Geek Squad Agents, was confined to their stores. So Best Buy created a tool that could extend that expertise into the digital world. Dubbed 'twelpforce' this digitized workforce of Best Buy employees was available 24/7 on Twitter. Anyone with a question could tweet @twelpforce, and over 2000 tech gurus would race to provide answer."
Robert Hannau/
Peter Nolan
, print producers
David Brown/DJ Pierce, art directors
Justin Ebert/David Littlejohn/Tom Pettus, writers
Justin Ebert/DJ Pierce, associate creative directors
Evan Fry, creative director
Jeff Benjamin/Andrew Keller/Rob Reilly, chief creative officers
Greta Ackerman
, designer
Michele Asselin, photographer
Leif Abraham
/
Christian Behrendt
/
Daisy Chavoshi
/
David Gonsalves
/
Slava Morshch
/
Kat Street
/Tiffany Yang, interactive designers
Matt Walsh, interaction director
Dan Fox, technology director
Rebecca O'Neill
/Sheri Radel, art producers
Brenda Fogg, integrated producer
Pam Scheideler, executive agency producer
Crispin Porter + Bogusky, ad agency
Best Buy
, client

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