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2010 Advertising Annual
CATEGORY:
 :: Bar Aurora
Bar Aurora
Featured in:
2010 Advertising Annual
"Ogilvy Brazil executed a smart guerrilla marketing campaign to make people aware of driving drunk when they don't take it seriously. Two years ago Brazil installed a zero tolerance drink driving policy; however, they still had over 35,000 deaths on the road last year. So, if jail and fines won't catch people's attention, what will?"
Denis Kakazu
/Bruno Ribeiro, art directors
Megan Farquhar
, writer
Rubens Filho
/Anselmo Ramos, creative directors
Lucas Aires
, editor
Paulo Gandra
, director
Nana Bittencourt
, producer
Mauricio Granado
/
Cecilia Taioli
, agency producers
Renata Dumont
/Alex Mehedff, executive producers
Hungry Man, production company
Ogilvy & Mather São Paulo
, ad agency
Bar Aurora
, client

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