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2010 Advertising Annual
CATEGORY:
 :: JCPenney
JCPenney
Featured in:
2010 Advertising Annual
"Return to the Doghouse" 3:00
"An amusing, tongue-in-cheek short film created exclusively for JCPenney. With humor and just enough heart, the piece reunites at the much-feared 'Doghouse' to which bad men are often banished by their disappointed partners. And as all women know, very little warrants a trip to the Doghouse more quickly—especially during the holidays—than a shoddy gift."
Jason Musante
, art director
Josh Rubin, writer
Gerry Graf, creative director
John Lindley
, director of photography
Ian Mackenzie, editor
Mack Cut
, editorial company
Stephen Pearson
, director
John Doris
, agency producer
John Swartz, integrated producer
Kevin Byrne, executive producer
Hungry Man, production company
Saatchi & Saatchi New York, ad agency
JCPenney, client

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