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2010 Advertising Annual
CATEGORY:
 :: American Express
American Express
Featured in:
2010 Advertising Annual
"Faces" :60
Music: Bach’s Cello Suite No. 1
(Open on a series of everyday objects…chairs, purses and vacuums appear to be sad or scowling)
Anncr. (VO): Sometimes, the little things in life feel like our biggest enemies. They can be damaged. They can be stolen. Happily, there’s the American Express Charge Card.
(The objects now appear to be smiling)
Anncr. (VO): If something you recently bought with the card breaks, it can be repaired. Replaced. Or your account can be credited. You’ll even get Membership Rewards points with each purchase, and peace of mind when you travel. Can your card say that?
(Cut to the American Express Card)
Super: Don’t take chances. Take charge.
Dustin Duke, art director
Jon Wagner, writer
Dustin Duke/Jon Wagner, creative directors
Chris Mitton, group creative director
Tham Khai Meng
, executive creative director
Adam Jenkins
, editor
Union Editorial, editorial company
Human, music company
Kevin Thomas, director
Melissa Mapes
/
Christina Thompson
, agency producers
Jon Dino
, production company producer
Thomas Thomas
, production company
The Mill, visual effects company
Ogilvy & Mather, ad agency
American Express, client

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