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2011 Typography Annual
CATEGORY:
 :: State Farm
State Farm
Featured in:
2011 Typography Annual
"This series of three fifteen-second animated spots presented a unique challenge: to give typography the qualities of people and objects in order to communicate our messages. We used simple letterforms and brought them to life with animation and sound design in order to convey our narratives. We were able to successfully communicate concepts without speech and did so in an entertaining and compelling manner." Typeface: Univers Condensed Bold.
Troy Johnson
, State Farm Mutual Automobile Insurance Company, art director
Dane LaMere
, State Farm Mutual Automobile Insurance Company/
Christopher Markos
, Sol Design, creative directors
Charlie Rogucki
, State Farm Mutual Automobile Insurance Company, designer
Chris Anderson, Sol Design/Michelle Timpone, Sol Design, motion graphic designers
Sol Design, motion graphics
Ben Keller, Another Country, sound designer
Jim Kersten
, State Farm Mutual Automobile Insurance Company, agency producer
Neal Cohen
, Sol Design, executive producer
State Farm Mutual Automobile Insurance Company, ad agency/client

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