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2011 Typography Annual
CATEGORY:
 :: The Full Monty
The Full Monty
Featured in:
2011 Typography Annual
"Screen-print poster for the Players by the Sea production of The Full Monty, a passionate and timely comedic portrayal of the 'threatened male' trying to cope in a down economy. We contrasted black title lettering with a simple illustrative type solution to communicate a major theme—the search for happiness and acceptance—while achieving a 'full monty' of course. The poster was part of a full rebranding effort highlighting the theater's larger-than-life personality and cutting-edge philosophy." 11 x 27, 2-color, French paper, Red Hot !00#. Typeface: Orator Std.
Jefferson Rall, designer/creative director
Aerien Kloske
, senior art director
Jorge Brunet
, chief creative officer
Jenny Bello
, print producer
Brunet-Garcia Advertising
, ad agency
Players By the Sea
, client

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