"For the program distributed at the inaugural TEDxBoulder conference we were required to work within the TED brand guidelines, but wanted to create something that felt distinct from the parent conference. By extracting the 'x' from the logomark and using it as a visual element throughout the piece we were able to implement a simple solution that adhered to the guidelines provided by TED but felt unique to the Boulder event." 54 pages, 3 1/2 x 4 1/2, 2 spot colors (PMS 485, black), saddle-stitched, letterpress printer Smokeproof Press, offset, die-cut.