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2011 Design Annual
CATEGORY:
 :: Fullsteam Brewery Labels
Fullsteam Brewery Labels
Featured in:
2011 Design Annual
"Fullsteam's brand narrative centers around a Steampunk plantation owner from a distant time—Liborious Golhart. Two product lines highlight a contrast between industry and agriculture, two worlds to which Libby is equally dedicated. As he surveys his plantation via dirigible, distant factories churn out amazingly tasty utilitarian beer. This government-issue ale of the proletariat is Fullsteam's Original Workers' Comp series of beers—more traditional, wide release offerings. As his factories hum along, Liborious, ever tinkering, experiments at the plantation creating unique artisanal ales for friends and distinguished guests. Fullsteam's Plow-to-Pint beer series is brewed with real southern agricultural products."
Christian Helms/Ryan Rhodes, designers
Christian Helms, chief creative officer
Kurt Lightner, illustrator
Helms Workshop, design firm
Fullsteam Brewery, client

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