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2011 Design Annual
CATEGORY:
 :: Lightweave Gift Box
Lightweave Gift Box
Featured in:
2011 Design Annual
"A leader in the premium wine market, Cloudy Bay has been instrumental in building a global profile for New Zealand wine. In 2010 they celebrated their 25th anniversary. To promote this milestone we developed a campaign based on the concept of 'connectedness,' brought to life with a graphic we called the Lightweave. Wrapped around the gift box the Lightweave created a tiled effect on the shelf and embossed pearlescent ink completed the celebration."
Kerry Argus
, senior designer
Guy Pask
, executive creative director
Geoff Cranko
, principal
Strategy Design & Advertising
, ad agency
Cloudy Bay Vineyards
, client

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