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2011 Advertising Annual
 :: Honest Beverages
Honest Beverages
Featured in:
2011 Advertising Annual
"Part guerrilla stunt, part social engagement experiment, "The Honest Store," was a pop-up shop stocked with bottles of ice cold Honest Tea. With nothing but a money jar and a sign requesting '$1.00 on the Honor System,' six cities across the country got an honesty check. The results were captured by hidden camera and shared with the world."
Mark Kaminsky
, co-creative director
Matt Ferrin, art director
Sam Mazur/
Sam Saunders
, writers
Matt Ferrin/Sam Mazur/
Sam Saunders
, associate creative directors
Marty Cooke, chief creative officer
Yvette Choy
, editor
Alex Mailman
, program manager
Lenny Stern
, consultant
Ben Cohen, producer
Amanda McCroskery
, agency producer
Laura Blackburn
, integrated producer
John Swartz, executive agency producer
, production company
SS+K, ad agency
Honest Tea, client

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