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2011 Advertising Annual
CATEGORY:
 :: "There's A Soldier In All Of Us"
"There's A Soldier In All Of Us"
Featured in:
2011 Advertising Annual
"There's A Soldier In All Of Us" :60 Music: "Gimme Shelter" by The Rolling Stones (Open on a battlefield with everyday people having the time of their lives in an epic free-for-all battle. A businesswoman walks over bullet casings littering the ground; she pulls out her assault rifle and starts firing. A businessman and a doctor repel the side of a building, guns blazing; a fireball explodes behind them. A young woman enthusiastically shoots the hinges off a door with her shotgun; a hippie girl kicks it down. A male nurse tosses in a grenade. A construction worker fires a mounted gun on a chopper. An electronics store employee shoots back with his RPG, sending the chopper spiraling. A hotel concierge is pinned down; his cell phone rings and he nonchalantly reaches into his pocket to answer it. Kobe Bryant fires away at an unseen enemy. A Wall Street trader flips his tie and shoots his Semtex crossbow at a Jeep; it explodes, sending a guy in a football jersey into the air. Jimmy Kimmel nervously aims his RPG and fires; the blast knocks him off his feet. A short-order cook stoically fires his twin pistols while a massive Napalm strike explodes behind him) Super: There's a soldier in all of us. (Cut to the Call of Duty: Black ops end logo car).
Chase Madrid
, art director
Chris DeNinno, writer
Patrick Almaguer/Blake Kidder, associate creative directors
Olivier Rabenschlag
, creative director
Brett Craig, group creative director
Patrick O'Neill, executive creative director
Rob Schwartz, chief creative officer
Greig Fraser, director of photography
Neil Smith, editor
Spot Welders, editorial company
Rupert Sanders, director
Stanton Hill
, agency producer
Anh-Thu Le
, executive agency producer
MJZ, production company
Asylum VFX
, visual effects company
TBWA\Chiat\Day Los Angeles, ad agency
Activision, client

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