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2011 Advertising Annual
 :: Red Cross Lebanon
Red Cross Lebanon
Featured in:
2011 Advertising Annual
"To demonstrate the role of the Red Cross and help drive volunteers in the Arab world, we show two chaotic scenes of natural disasters in which the survivors look completely helpless. A pull on the tab reveals one of the persons in the picture as a Red Cross volunteer. Transforming a heartbreaking situation into one filled with hope."
Kalpesh Patankar/Shahir Zag, art director/writer/creative director
Shahir Zag, chief creative officer
David DeVeson
, photographer
Y&R Dubai, ad agency
Red Cross Lebanon
, client

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