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2011 Advertising Annual
CATEGORY:
 :: “Younger Skin”
“Younger Skin”
Featured in:
2011 Advertising Annual
“Younger Skin” :30
(Open on several items on the conveyor belt)
Anncr. (VO): A Venus razor, CoverGirl makeup, Olay anti-aging cream and rubber spatulas.
(Cut to mom putting Olay Regenerist on in the bathroom. Her little girls walk in)
Kid 1: What’s that for?
Mom: Helps me look younger.
Kid 2: Does it work?
Mom: Mmm-hmm.
(Cut to grandpa sleeping on the couch. The kids are putting Olay on his face with the rubber spatulas)
Kid 1: Grandpa is going to be so happy when he wakes up.
Kid 2: Yeah, he’s going to look like a baby.
Anncr. (VO): Only Walmart has low prices every day on everything you need to keep you looking young. Backed by our Ad Match Guarantee.
Super: Save money. Live better. Walmart
John Szalay, art director
Deric Nance
, writer
Matt Davis/Trent Patterson, associate creative directors
Vanessa Fortier, creative director
Joe Alexander, group creative director
John Norman, chief creative officer
Paul Kelly
, editor
Beast, editorial company
Brian Aldrich, director
Meredith Knight
, agency producer
Steve Humble, executive agency producer
Furlined, production company
The Martin Agency, ad agency
Walmart, client

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