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2012 Typography Annual
CATEGORY:
 :: Apple Beer
Apple Beer
Featured in:
2012 Typography Annual
"Based on a 100-year-old German recipe, Apple Beer was first bottled in the United States in the 1960s. Although the unique soft drink has grown a loyal following over the years, many people are still under the impression that it's some kind of apple-flavored beer. By replicating the style of old hand-painted wall signs, these point-of-purchase posters clear up the confusion while tying in to the heritage of the locally bottled beverage." Typefaces: Cheapjack, Daisy, Latin Bold Condensed, Nogales.
Ryan Anderson, typographer/art director
Gary Sume, writer
Ryan Anderson/Gary Sume, creative directors
Dave Newbold, executive creative director
Cynthia Griffin, print producer
Richter7, ad agency
Apple Beer, client

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