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2012 Typography Annual
CATEGORY:
 :: WURST menus
WURST menus
Featured in:
2012 Typography Annual
"A modern beer hall and restaurant, WURST wanted to reflect its Bavarian roots, but in a way that wasn't a German cliché. So for menu covers we used an expected black letter typeface, Fette Fracktur Black, and set it into amusing lines such as, 'We're bringing mustard back.' We contrasted this on the reverse with Futura Extra-Bold Condensed for menu headers and ITC Franklin Gothic Book Condensed for food descriptors. The result? Deliciousness."
Theresa Kwan/Hans Thiessen, designers
Monique Gamache, design director
Max May/
Shayne McBride
, writers
Joe Hospodarec, creative director
WAX, ad agency
WURST
, client

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