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2012 Typography Annual
 :: Penguin Books alphabet furniture
Penguin Books alphabet furniture
Featured in:
2012 Typography Annual
"Penguin Mobile Alphabet Libraries 26 letters. Infinite possibilities to read more. Brief: To bring Penguin Books to the people during World Book Day 2011. Solution: Mobile Alphabet Libraries. Because people are always on the move in Singapore, we brought the books to them instead of waiting for them to visit a bookstore. Execution: A custom-designed typeface for the Mobile Alphabet Libraries that traveled across Singapore and offered a unique reading experience."
Joel Chin/
Elmy Thong
, art directors
Pradeep D'Souza
/Neil Johnson, writers
Joel Chin/Joji Jacob, creative directors
Neil Johnson, chief creative officer
Yumei Ho
Suhaimi Saadan
Sabrina Tan
/Francis Tan/
Jackey They
, print producers
DDB Singapore
, ad agency
Penguin Books Singapore
, client

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