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2012 Typography Annual
CATEGORY:
 :: Frank
Frank
Featured in:
2012 Typography Annual
"Frank is an Austin, Texas, mecca for bacon-lovers, beer-guzzlers and encased meat enthusiasts. I worked collaboratively with the team of owners to build a 'third place' accessible to a diverse range of patrons, from tattooed hipsters to senators, local celebs and blue-collar workers hungry for a dog. Sausage is not a modest food, and the brand collateral reflects its pride and majesty. Our goal was not only to create a celebration of food, but to also build a culture and community." Typefaces: Banque Gothic, Futura, Metro Script.
Christian Helms, designer
Helms Workshop, design firm
Frank Restaurant, client

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