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2012 Typography Annual
 :: Portland General Store packaging
Portland General Store packaging
Featured in:
2012 Typography Annual
"Portland General Store's premium men's line invokes traditional masculinity in a space crowded with metrosexual offerings. Blending pop and machine age with scents like whiskey, alpine and tobacco, PGS's packaging draws inspiration from gunsmiths and spirits bottles, hinting at a time when men weren't expected to be entirely smooth around the edges." Typefaces: Archer, Portland Square.
Colin Metcalf, typographer/designer
Lemon, design firm
Portland General Store
, client

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