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2012 Typography Annual
CATEGORY:
 :: Mission Foods
Mission Foods
Featured in:
2012 Typography Annual
"At last count, there were a zillion tortilla-chip brands on the market. Mission Foods is a company with a deep Mexican heritage and a history of making quality food. So for a recent initiative in Kansas City, we touted something very few of our competitors have: authenticity. We communicated this with a bold aesthetic that stayed true to the palette and typography of old Mexico." Typefaces: Cheap Pine, Oklahoma Deputy, Vitrina.
Gabrielle Tigan
, designer/art director
Lucas Zehner, writer
Shahin Edalati
/Josh Leutz, associate creative directors
Carrie Morgens
, print producer
Butler, Shine, Stern & Partners, ad agency
Mission Foods
, client

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