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2012 Typography Annual
CATEGORY:
 :: Pitchfork Music Festival mobile app
Pitchfork Music Festival mobile app
Featured in:
2012 Typography Annual
"When we reskinned our client Diacarta's app for the 2011 Pitchfork Festival, we had a couple of goals in mind: 1) make it cool and appropriate for the Pitchfork brand and 2) make it simple for people to use. The result was die-hard festival goers using our app in place of good old-fashioned highlighters and crib notes and sharing their experiences through social media." Typefaces: Stag, Trade Gothic Bold Condensed 20.
Andy Hendricks, designer
Ken Hejduk, art director
Roger Frank, creative director
Little Jacket, design firm
Diacarta, Pitchfork Media
, client

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