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2012 Typography Annual
CATEGORY:
 :: Kashida product/furniture line
Kashida product/furniture line
Featured in:
2012 Typography Annual
"Kashida is a Lebanese product and furniture line based on the anatomy of the Arabic letterform. Embracing the various calligraphic and typographic styles of Arabic, Kashida brings out a distinct perspective of Middle Eastern culture through modern design pieces. The term 'kashida' is the glyph that bridges between two Arabic letters in a single word. Driven by the mission of bridging between typography and product design, Kashida was born. Our aim is to constantly reinvent unique pieces of art that answer modern society's ergonomic and lifestyle needs."
Elie Abou Jamra
, Kashida/
Mirna Hamady
, Kashida, creative directors

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