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2012 Typography Annual
 :: The Esquire Tavern website
The Esquire Tavern website
Featured in:
2012 Typography Annual
"The oldest bar on San Antonio's Riverwalk is a gritty working-class bar with aspirations, so we designed the logo in quasi-elegant script, inspired by brewers' logotypes of the 19th century and The Esquire's own 1960s-era neon sign. The new logotype is beefier and tidier than the single-stroke neon, but retains some of the idiosyncratic typographical details that make the sign an eccentric icon." Typefaces: Prestige, Trade Gothic.
Doris Palmeros, designer
Jill Giles, art director
Tyra Simpson
, writer
Giles Design
, design firm
The Esquire Tavern
, client

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