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2012 Photography Annual
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2012 Photography Annual
Trade ad from the Weight Off Your Shoulders campaign. "This campaign aimed at contractors and dealers, expresses the message that USG has introduced a new lightweight drywall that is faster, safer and easier to use—thereby mentally and physically taking the weight off of installers' shoulders. Used in sales and in-store materials, posters and vertical trade publications."
Andy Goodwin, photographer
Mark Sedlacek, art director/associate creative director
Eric Clements/Greg Fioretti, writers
Andy Mamott/Ted Wahlberg, creative directors
Doug Kamp, executive creative director
Melanie Trombley
, producer
Filtre Studio, retoucher
GyroHSR, ad agency
USG Corporation, client

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