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2012 Photography Annual
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2012 Photography Annual
Part of an international print, online, multimedia and point-of-sale advertising campaign for USG Ultralight drywall that employed visual metaphors to convey the message. Headline: If You're Not Carrying Ultralight, What Are You Carrying?
Andrew Martin, photographer
Andy Mamott, art director
Eric Clements/Greg Fioretti, writers
Mark Sedlacek, associate creative director
Andy Mamott/Ted Wahlberg, creative directors
Doug Kamp, executive creative director
GyroHSR, ad agency
USG Corporation, client

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