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2012 Design Annual
 :: BFG invitation
BFG invitation
Featured in:
2012 Design Annual
"To launch its new tire, BFGoodrich planned a night autocross unlike any other. The racecourse literally showed tire performance through banks of lights illuminated by data collected from g-force sensing equipment in each vehicle. Each driver's brain activity was also monitored to show the correlation of performance and fun. For such a special event, we needed a special invitation. The tires were hand delivered to participants and data collected at the event was laser engraved." 8 pages, 20 x 16, 4-color.
Todd Hippensteel
, designer
Marco Howell
, art director
Chris Peel, associate creative director
Eric Eisele
, creative director
Joe Alexander/Cliff Sorah, executive creative directors
John Norman, chief creative officer
Brian Cooper/Jeremy Lind, writers
Val Battenfeld
, producer
The Martin Agency, ad agency
BFGoodrich, client

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