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2012 Design Annual
CATEGORY:
 :: Yume Ume Take-Out bag
Yume Ume Take-Out bag
Featured in:
2012 Design Annual
"Yume Ume is a Japanese restaurant that allows diners to create their own sushi roll or rice bowl. The brand celebrates the idea that imagination is edible and surprises and entertains customers with details. To continue the brand experience outside of the restaurant, we created a take-out-bag that brings the personality of the brand's characters to life. In this case, it is a fish that is 'jumping for soy' with the take-out bag's handle."
Kelly Dorsey, designer
Stephen Penning, creative director
Jim Walls, executive creative director
Darryl Cilli, chief creative officer
Kyle Arango, writer
160over90, design firm
Yume Ume, client

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