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2012 Design Annual
 :: Slingshot label
Slingshot label
Featured in:
2012 Design Annual
"The bull's-eye was a perfectly familiar and clean evolution to revitalize and refocus Singshot's packaging. The die-cut hole through the target, as if a slingshot had shot it, gives the package a level of approachable playfulness to go with the irreverent brand personality."
Kevin Reeves, designer/design director/illustrator
David Schuemann, creative director
CF Napa Brand Design, design firm
Slingshot Wines
, client

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