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2012 Design Annual
CATEGORY:
 :: Boneshaker - Glow in the Dark label
Boneshaker - Glow in the Dark label
Featured in:
2012 Design Annual
"For riders during the Golden Age of Cycling (1860–1905), the machine of choice was called the velocipede. These early bicycles were made entirely of wood and rattled their riders so much they came to be known as Boneshakers. Playing off the bone theme, our solution was a skull created with elaborate filigree composed of chains, gears, vines and a velocipede for the eyes. The label was embossed and printed with glow-in-the-dark ink."
Dana Deininger
, designer/illustrator
Kevin Reeves, design director
David Schuemann, creative director
CF Napa Brand Design, design firm
Hahn Family Wines
, client

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