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2012 Design Annual
CATEGORY:
 :: Masterson's Rye Whiskey bottle
Masterson's Rye Whiskey bottle
Featured in:
2012 Design Annual
"Drawing inspiration from its namesake, the packaging is imbued with Bat Masterson's life and lore. The bottle's shoulder is reminiscent of 19th-century whiskey flasks, while the small label lets the whiskey's glorious amber hue do the talking. A tribute to Masterson's days as a renowned journalist, the label resembles a clipped-out newspaper column, complete with realistic torn edges. The exterior box features a die-cut window, allowing the label to stand out, yet fit in seamlessly with the newspaper articles printed over the surface. The articles delve into Masterson's life and were custom written in the distinctively verbose turn-of-the-century tone."
Sallie Reynolds Allen
, designer
Elliott Allen, writer
Studio 32 North
, design firm
35 Maple Street Spirits
, client

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