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2012 Design Annual
 :: Clear Conscience laundry soap
Clear Conscience laundry soap
Featured in:
2012 Design Annual
"Clear Conscience is a biodegradable, enzyme-free laundry aid that helps protect prized clothing and, at the same time, the environment. Created to appeal to the urban housewife, the rawness of the handmade Pondicherry paper pack was set off with a high-gloss black label that elegantly praises its goodness and adds to its value. The result is a package that's simple, stylish and, well, clean."
Ajoy Advani/Pushpam Malaviya, creative directors
Alok Nanda, executive creative director
Pushpam Malaviya, illustrator
Alok Nanda Company, design firm
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