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2012 Design Annual
 :: Grand Central Station barricade
Grand Central Station barricade
Featured in:
2012 Design Annual
"We needed to announce the opening of the Apple Store in Grand Central Terminal in a way that would be memorable and true to the brand, but also respectful of its surroundings. Using Apple displays powered by Mac minis, we created an installation that replicated a classic train schedule board. The displays alternated between more than twenty headlines announcing products, store services and how proud we were to be part of this historic space."
Apple Marketing Communications, design firm/client

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