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2012 Design Annual
 :: WVRST sausage party invitation
WVRST sausage party invitation
Featured in:
2012 Design Annual
"To create buzz around the opening of a new restaurant offering an all-sausage menu we hand-delivered these invitations to food critics, bloggers and other cultural influencers, asking them to join our grand opening party. The invites were T-shirts packaged as sausages. If recipients wore their T-shirt to the restaurant on opening day, they received a free sausage of their choice. On opening day, long lines of people wearing their custom WVRST T-shirts packed the restaurant to capacity. By the end of the night every sausage had sold out, and both online and local media were publishing rave reviews."
Mike Lee, designer/art director
Lance Martin, executive creative director
Alexis Bronstorph
/Troy Palmer, writers
Jim Tinios
, photographer
Mike Lee/
Glenn Thurman
, illustrators
Kaitlinn Martin
, production artist
TAXI 2, ad agency
, client

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